
About Us
Meet the Team Fueling Your Game
ALL DAY Vitality
Welcome to All Day Vitality, where our passion is your performance. We’re dedicated to keeping you hydrated, energized, and ready to conquer the court. Dive into our world and see how we blend science and vitality to serve up the ultimate hydration experience for pickleball players.

The Story Behind ALL DAY Vitality
If you’re like us, you want to play pickleball – ALL DAY. Cramps, lengthy recovery, and almost passing out during a pickleball lesson in the Florida heat made that difficult.
Pickleball is a real sport that requires real fuel, but finding the right nutrition and hydration solution was a problem – there was nothing out there that was healthy and designed for pickleball performance. We needed something on-the-go, that we could put in our pickleball bags, and sustain us during a long day on the courts, including tournament days where they don’t always sell food.
So, we started making our own clean, healthy, energy snacks and electrolytes. They worked wonders – friends noticed, and soon, they wanted them too. Could we turn our passion into a business?
We wanted our products grounded in science, so we partnered with the head of performance nutrition at America’s leading nutrition company and tested them with the leading pickleball strength and conditioning coach – Connor Derrickson.
Designed for performance, taste, and fun – ALL DAY Vitality was born – to help you do what you love…ALL DAY.

Our Mission
Our mission is to empower athletes, especially pickleball enthusiasts, with superior hydration solutions that enhance performance and recovery. We're committed to creating products that are not only effective but also crafted with the health of our customers and the planet in mind.
Through relentless innovation, scientific research, and a deep understanding of our customers' needs, we strive to deliver hydration that supports a dynamic lifestyle. We believe every athlete deserves the best, and it's our mission to provide it—every game, every day.

Our Product
Each product in our range is the result of meticulous research and a passion for excellence in sports nutrition. Our team carefully selects natural, sustainably-sourced ingredients, from real Pacific Sea Salt to premium Coconut Water Powder, ensuring every sip offers the hydration and energy our athletes demand.
We're grounded in science, from the electrolyte balance to the absorption rates, so that every element is optimized for maximum performance. Our dedication to purity and efficacy is unwavering because we know that the right fuel can make all the difference in your game and your health.
Sustainability and Community
Sustainability is at the core of our operations. We're committed to minimizing our environmental impact, from eco-friendly packaging to sourcing ingredients responsibly.
Our community outreach extends this ethos, as we support local and national pickleball events, sponsor youth sports programs, and partner with organizations advocating for health and wellness.
We're invested in nurturing not just the body, but the environment and community that sustain it, ensuring our love for the game translates into positive action.
Meet Our Champions
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Founder Jessica Gubenko
Truth? Jessica has no business being in the business of pickleball, but that's exactly where she's found herself living in pickleball capital of the world and with a husband who's obsessed with the game.
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Co-founding Advisor Brett Gubenko
ALL DAY Vitality was inspired by Brett's fateful dehydration story. Now, he hydrates and fuels properly when he hits the courts. When he's not working his high tech job or playing pickleball, he loves playing music with his two girls (9 and 13).
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Chief Brand Officer Connor Derrickson
Connor Derrickson is a pickleball strength and conditioning coach certified through the National Strength and Conditioning Association. Connor received his undergraduate degree from Salisbury University, before receiving his MBA in Sports Management from Webber International University. Originally from Chincoteague Island, Virginia, Connor now helps athletes achieve their performance goals.
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Allan Day AKA Al
The energetic, lovable, and silly hydration evangelist. Al enjoys motivating players to hydrate and fuel properly while bringing a smile to anyone he meets.
Our Vision
To propel our brand to be the cornerstone of athletic nourishment, bridging the gap between wellness and performance. As we evolve, we look to introduce new, innovative products that continue to serve our mission of exceptional nutrition and sustainability. We're mapping out a future where "All Day Vitality" is an integral part of every athlete's regimen, and our community initiatives foster a culture of health and environmental responsibility.